Pulkra is a new brand that conveys the brutal beauty of concrete, in a persistent quest for balance at the crossroads of severity and shape.
Under the creative direction of Stormo Studio, Pulkra rests on one core principle: respect for the material. The spare and decisive lines forsake polished, opulent finishes in favor of natural hues, from limestone to anthracite.
In its public debut, Pulkra presents “Unlikely Impossible”, the double negative serving as an invitation to open the doors to possibility. The atelier, with its Brutalist aesthetic, unveils the creative process of crafting something unexpected from a brand new material: a CFRC composite called ACRON®, as strong as it is lightweight, pigmented with a fine marble sand. The exhibition unfurls according to three steps of the empirical method: hypothesis, research, result. Visitors can proceed sequentially or in any order they wish. In the Hypothesis phase, we illustrate Pulkra’s design language and its unique material, ACRON®. In the Research section we highlight the concrete mold, engineered to perfection using our own special processes. And in the Result phase, the work of Stormo, Finemateria, Martinelli Venezia, and Pio&Tito Toso explore the properties and challenge the limits of what we can expect from a material like concrete. The possibilities are endless: the more we experiment, the more we create.
For the Brutalist atmosphere of the Stormo Studio atelier, we worked with Studio Iknoki for the visual identity and with Wade Black & Francesco Presotto for the soundscape. The duo produced “Concrete Harvest”, where synthesizers and traditional wind instruments interplay with sledgehammers, concrete cylinders, “tortured” contact microphones, lead pipes, and an array of metal tools.

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